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Samsung supports development of youth football in Africa

Jan 27, 2015

Samsung, a sponsor of Africa’s most prestigious tournament The Orange Africa Cup of Nations,  has  rolled  out an initiative in support of youth football development called ‘Dream Maker’ as part of its ‘I See Your Dreams’ campaign. This CSR initiative officially commenced with a ‘School Donation’ handover ceremony at Kotobabi 3 and 4 Junior High Schools in Accra.

Football has long been recognised as an important driver of social upliftment and development on the continent. As part of Samsung’s ongoing commitment to football and developing solutions which make a real and sustainable impact on communities – the company sought to better understand the needs of communities and develop football at a school level. This engagement seeded the ‘School Donation’ programme in Zambia and Ghana during this year Orange AFCON 2015.

Two schools in Accra were selected as the beneficiary of the ‘School Donation’ programme by Samsung based on the following criteria:

 Schools have 20+ soccer students that form part of soccer team.

 Schools that would benefit from the provision of sporting infrastructure and much needed equipment.

 Team players between the ages of 13 and 16 years old

With an established football programme, Kotobabi 3 Junior High School and Katobabi 4 Junior High School required assistance in terms of sports infrastructure in order to further its efforts in the development of football at the school. Samsung provided the school with football gears such as training goal posts which were announced as part of an official handover at the school.

 “We are honoured to have been selected. This donation from Samsung will allow us to further develop our football programme within the school and we hope to one day have one of our students competing in the African Cup of Nations tournament in the future,” 

“Football inspires people all over the world. Samsung is proud to be in a position to contribute to the youth of Ghana realising their wishes for football.  The ‘Dream Maker’ campaign focuses on the dreams of the youth and the passion they have for football and we as Samsung work with communities to make their dreams come true. Our sponsorship of the Orange Africa Cup of Nations Equatorial Guinea 2015 is about deepening our investment in the African continent and our ongoing commitment to making a meaningful positive impact on the communities we serve,” says Vishwas Saxena, Director at Samsung Ghana .

Yaw Preko, an Ex- Ghana Black Stars striker, Samsung Brand Ambassador and is currently Ghana’s Under 20 National Assistant coach with CAF Licence A was at the “I See Your Dreams’ campaign” to inspire and tutor the kids on basic developmental skills needed to achieve a great height in football. His numerous medals which includes a Soccer Bronze Olympics medal, Afcon Medals, Club Medals were shown to the kids. He promised to exposed talents among the kids to the National team. It was a fun filled event as Samsung lived up to it’s billing as the Biggest Electronic Brand in the continent. Samsung’s other involvements in football includes sponsorship of former European champions Chelsea.