TaTaxify, a ride-hailing company, is rebranding itself into Bolt.
Bolt currently provides its services in six African countries, the company said in a statement. It has plans to expand its offering in SA during the course of 2019.
The company said Bolt users will not need to take any action as the app will update automatically.
This update brings the brand identity in line with the company’s broader vision of transportation that has already expanded from ride-hailing with cars to motorbikes and scooter sharing.
Reuters reported last month that mobility services provided by the vehicle tech firms had prompted Daimler and BMW to launch a joint ride-hailing and parking business with pay-per-minute rates, amongst other offerings.
“Our new name ‘Bolt’ stands for fast, effortless movement – exactly what the experience of getting around in a city should be, be it by car, scooter or public transport. It also underscores the company’s belief that the future of transportation will be electric,” adds Gareth Taylor, country manager for Bolt in South Africa.
Founded by Markus Villig, Bolt launched in 2013.
The Estonian-born tech company now serves 25 million customers in over 30 countries globally and has grown to be a leader in Europe and Africa.