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In Kenya, it’s estimated that 30% of newspaper revenue comes from government advertising. In 2013, the government spent Ksh40 million in two weeks just to publish congratulatory messages for the new President Uhuru Kenyatta.
But with a general election coming up this year in August, the Kenyan government has decided to stop advertising in local commercial media. In a memo, reportedly sent to all government accounting officers, the directive was given that state departments and agencies would only advertise in My.Gov - a government newspaper and online portal.
Electronic advertising would only be aired on the state broadcaster – the Kenya Broadcasting Corporation. It’s difficult not to characterise the withdrawal of state advertising from commercial media as punitive. Without this revenue stream newspapers are likely to fold.
Worse still, efforts to withdraw government advertising from commercial media can be interpreted as a worrying way to undermine the freedom of expression. Starving news media of revenue is a means of indirect state control. This has been the case in countries such as Serbia, Hungary, Namibia, Lesotho and Swaziland. But to fully understand the link between government spend on advertising and media freedom it’s important to take a historical perspective.
How did we get here?
The 1990s saw the adoption of multi-party politics in many African countries. This led to relatively liberal constitutions in South Africa, Kenya, Nigeria and Ghana among others.
Since then, most African governments have grown anxious about their inability to control the local news agenda, much less articulate government policy. For governments in countries such as Ethiopia, Uganda, Zimbabwe and more recently Tanzania, controlling the news agenda is seen as a means to stay in power. Views that compete with the state position are often cast as legitimising the opposition agenda.
This is part of a much broader strategy for political control which Africanist historians and political scientists have called the “ideology of order”. This is based on the premise that dissent is a threat to nationbuilding and must therefore be diminished.
The narrative was popularised by most post-independence African governments and emphasized through incessant calls for what they liked to call “unity”.
In Kenya, former president Daniel Moi even coined his own political philosophy of “peace, love and unity”. Citizens were expected to accept this narrative unequivocally. Dissenting views were undermined through state-controlled media such as Kenya Broadcasting Corporation and newspapers such as the Kenya Times.
From the 1960s - 1980s, African governments conveniently used the nation-building argument to suppress legitimate dissent. Opposition was punished by imprisonment, forced exile and even death. This was common practice in Kenya, the Democratic Republic of Congo, Uganda, and in West Africa more generally. The current political climate on the continent is premised on constitutional safeguards including the protection of free speech which make these kinds of punishments unlikely in the present day.
Many countries now have institutional safeguards including fairly robust judicial systems capable of withstanding the tyranny of naked state repression. As a result, the media is controlled in subtler ways and its violence is softer. It’s against this background that I interpret the withdrawal of government adverts from the commercial media in Kenya.
Controlling media budgets
In Kenya, the decision followed a special cabinet meeting which agreed that a new newspaper would be launched to articulate the government agenda more accurately. The government also argued that the move was part of an initiative to curb runaway spending by lowering advert spend in Kenya’s mainstream media and directing all the money to the new title.
A similar move was made in South Africa last year when the government’s communications arm announced that it would scale down government advertising in local commercial media. Instead, advertisements would be carried in the government newspaper Vuk’uzenzele. The decision withdrew an estimated $30 million from the country’s commercial newspaper industry.
The South African government also claimed that the move was made to reduce government spending. But critics have argued that the decision was made to punish a media outlet that’s been particularly critical of President Jacob Zuma’s presidency.
In both countries the decisions have hit at a particularly hard time for the media industry, providing governments with the perfect tool with which to control the press.
Will a free press survive
Commercial news media is going through a period of unprecedented crisis. The old business models are unable to sustain media operations as audiences adopt new ways of consuming news. More than that, mass audiences are growing ever smaller. Newspapers particularly haven’t been able to adapt to the changing profile of the old versus the new newspaper reader.
The effect has been that newspapers are no longer as attractive to advertisers. As such, they have to rely a lot more on state money and patronage for survival. To sidestep state control commercial media in Africa must rethink their business models and diversify their revenue streams.
It won’t be an easy road but non-state media must also work hard to disrupt this re-emerging narrative of “order”. Nation states cannot revert to the dark days when government policy was singular and alternative viewpoints were silenced or delegitimised.
When G20 leaders meet later this year in Hamburg, investment in Africa’s future will be high on their agenda. German Chancellor Angela Merkel has already committed to using her presidency of the forum to promote “sustainable growth and jobs” on the continent, with a focus on “investments in infrastructure and renewable energies.”
Energy is not a new need for many Africans. While parts of Africa are energy-rich, supply remains frustratingly poor for most of the continent. Indeed, the African Development Bank calculates that some 620 million Africans live without access to reliable electricity.
But with advanced economies now expressing support for efforts to broaden the availability of this basic human need, perhaps the time has come to flip the switch on one of Africa’s biggest developmental – and societal – challenges.
According to the International Energy Agency, Africa accounts for 13% of the world’s population but only 4% of its energy demand. While residents of London or New York might complain of slow broadband or shoddy mobile phone reception, many people in African cities, towns, and villages still struggle with access to basic electricity to light their homes and power their businesses. As I have noted elsewhere, in 36 African countries, just two in five people have electricity throughout the day. In some countries, fewer than one in ten do.
Given this, it is not surprising that so many of Africa’s young people believe their best hope lies in traveling to Europe and beyond. Reliable electricity is about more than powering schools, hospitals, and homes. A reliable supply of power can allow young people to develop skills, find employment, and start a business – and can enable existing businesses to compete on a level playing field in regional and international markets. Because electricity is fundamental for economic development, providing communities and businesses with access to reliable, clean, and affordable energy will be my top priority during my stewardship of the African Union.
As the G20’s Hamburg agenda suggests, African and Western countries now have a shared incentive to work together to solve Africa’s developmental shortcomings. Africa cannot afford to lose generations of its young talent to places like Germany, France, and Italy, and European countries cannot afford to continue struggling with an influx of migrants. Among the best ways to reverse these trends is cooperation between developing and developed economics – particularly in the energy sector.
Opportunities for partnership abound. According to a February 2015 report by McKinsey & Company, Africa has an extraordinary reserve of untapped energy potential, including an estimated 10 terawatts of potential solar energy, 350 gigawatts of hydroelectric power, 110 gigawatts of wind power, and an additional 15 gigawatts of geothermal energy. Whereas it was once too expensive to exploit Africa’s vast renewable assets, technology is providing solutions that promote new enterprises and new opportunities. With sufficient international investment, Africa will have a chance to harness and use these resources.
We have already seen the impact new sources of power can have on African cities. Two years ago, residents of Conakry, Guinea’s capital, could not light their homes for more than six hours a day, and businesses went without the power they needed to operate. Now, thanks to the construction of the Kaleta hydroelectric dam by the China International Water & Electric Corporation, businesses have reliable power for up to 24 hours a day.
And it’s not just Guinea. From the huge pan-African Lekela wind and solar projects, to wind farms in Kenya and solar projects in Rwanda and Tanzania, large and small African countries alike are harnessing their natural resources to create jobs and produce clean, affordable energy.
What’s even more exciting is that these projects are not happening in isolation. They are being planned alongside a wider push to create a network of industrial-scale generating capacity across the continent.
International collaboration and investment are essential to these efforts. Working with international partners in West Africa, a groundbreaking electricity interconnector will allow power exports from Côte d’Ivoire to Liberia, Sierra Leone, and Guinea. And this will be the first of several new public-private initiatives aimed at transforming how African countries deliver power.
If we get this right, we will not only strengthen African economies’ capacity to provide jobs and a future for our young people. We will open up new trading opportunities for both Africa and the West.
Having spent the last year coordinating energy policy within the African Union, I have sensed a growing mood of impatience from Africa’s political leaders on the topic, a sentiment that is shared by many of our people. But African leaders are demonstrating a new determination to improve younger generations’ prospects, not least by electrifying our economies.
Never in my lifetime have I seen Africa’s political leaders so focused on overcoming some of the challenges that have held back our continent for so long. Working with international partners in the public and private sector, we can chart a new and prosperous path for Africa and a hopeful future for our youth. And if African leaders pair their determination with the G20’s pledge to invest in infrastructure partnerships, the future for Africa’s people will be bright in more ways than one.
- By Alpha Condé is President of Guinea and Chairperson of the African Union.
Copyright: Project Syndicate, 2017.
Former US president Barack Obama often reminded audiences that his presidency was made possible by the brave men, women, and children of the civil rights movement. They had bolstered America’s democracy through stubborn protest. He applauded mass action as essential to building democracy and ensuring its durability once established.
He did not limit his praise of protest to the American context. In an address in May 2011, he spoke with admiration of the brave protesters of the so-called Arab Spring in the Middle East and North Africa. In his estimation they were akin to America’s 19th-century abolitionists and mid-20th-century civic rights activists.
Obama called these protests powerful democratic expressions from everyday citizens:
There are times in the course of history when the actions of ordinary citizens spark movements for change because they speak to a longing for freedom that has been building up for years.
refused to go home – day after day, week after week – until a dictator of more than two decades finally left power.
Obama embraced protests as an advanced political tool of the marginalised. It is therefore ironic and unfortunate that during his eight years in office he chose not to direct similar praise toward pro-democracy demonstrations in countries south of the Maghreb.
There were many high notes from the Obama administration on African affairs. But his silence on pro-democracy protests in Africa was a missed opportunity to engage directly with mass citizen-led movements.
During his two official visits to the continent, and when African heads of state visited the White House, Obama raised the issues of transparency and good governance. But he reserved his remarks almost entirely for heads of state. He foisted on them the onus for change.
This is an anaemic rendering of the forces behind good governance in Africa. It stands in marked contrast to the richer, more textured and substantive analyses he offered when it came to the world’s other regions. Africa has been fertile ground for good governance movements. Transformative activism is redefining political participation in a host of countries. The most notable cases include Zimbabwe, South Africa, Ethiopia and the Democratic Republic of the Congo (DRC).
Protests in Burkina Faso in October 2014 had the greatest success among these disparate movements. They forced Blaise Compaoré to resign when he tried to change the constitution after 27 years in power.
Currently, the DRC is in the midst of a protest-driven political transformation. In Kinshasa, Goma, Lubumbashi and other Congolese cities, more than 170 people have died in more than a year of sporadic protests. Still, people continue to return to the streets. The breaking point was when President Joseph Kabila refused to step down at the end of his second term, as mandated by the constitution. Protesters have also called for an independent commission to investigate the police violence and killings that have characterised the state’s response to protesters.
Catholic Bishops intervened to mediate talks that included representatives from the government, the political opposition and civil society organisations. These negotiations produced a government commitment to hold elections before the end of 2017.
The agreement also states that Kabila – who has been in power since 2001 – will neither change the constitution nor seek a third term. The talks and subsequent agreement were a direct product of the mass demonstrations. Mass action is working in the DRC. It would gain strength with greater foreign attention and pressure.
Obama, America’s first African-American president, took an approach to Africa that stands in contrast to the 100-plus-year history of African-American political leaders supporting and demonstrating solidarity with good governance movements in Africa.
The most notable, documented and celebrated example was the broad support for the struggle against apartheid in South Africa during the 1970s and 1980s.
But there were other issues and events that inspired Africa- Americans to take action in solidarity with Africans. These included King Leopold of Belgian’s forced labour colony in the Congo, Italy’s invasion of Ethiopia in 1935, white-minority rule in Rhodesia, Portugal’s ongoing colonial occupation in Africa during the early 1970s, and Western complicity in the ousting and ultimate assassination of Congo’s first prime minister, Patrice Lumumba, in 1960.
African-American activists, joined later by lawmakers, remained at the forefront of progressive American support for protest and dissent in the name of democracy and good governance.
No American president had greater goodwill from Africans than Obama. Yet he disappointed by avoiding African issues that the American press and political establishment might consider radical or controversial. To play it safe, Obama stuck to the banal talking points on African authoritarianism and economic liberalism.
Protesters in Africa will not have a better friend in Donald Trump. His presidency is likely to be a reprieve for African autocrats. Trump will be content to reduce US engagement with Africa to trade and anti-terrorism. He has indicated that humanitarian and development aid are in danger of suffering massive cuts under his administration.
In this nascent, post-Obama period, the ongoing protests in many African cities deserve the support of US lawmakers. Merely acknowledging the issues at the heart of their movements and struggles would legitimise and buoy their causes in the international community. It would also give them leverage in their engagements with their respective governments.
Africa’s pro-democracy movements will continue with or without formal recognition from Trump or members of the US Congress. Yet such recognition is critical to lending them international legitimacy, and would help place extra pressure on repressive regimes targeted by protests.
In the Trump era, civil and human rights organisations, student organisations, trade unions, and African-American and other concerned lawmakers have a particularly important role to play in African affairs.