Their video is set in a backyard in Luanda, where they break into a group dance, all the while eating lunch from plates in their hands.
In the age of coronavirus, the #JerusalemaDanceChallenge video generated a counter-contagion. Almost overnight everyone from police departments in Africa to priests in Europe were posting their own Jerusalema dance videos that repeated the choreography.
The challenge videos were swept along in a message of hope condensed in the single word “Jerusalema” and amplified through an electronic beat that its creator, Johannesburg-based musician and producer Master KG, describes as “spiritual”.
Putting together this beat in November 2019, he invited South African gospel vocalist Nomcebo Zikode to interpret it lyrically. The magic isiZulu phrase “Jerusalema, ikhaya lami” (Jerusalem is my home) arose through their jamming. Then the Angolans provided an irresistible choreography, and the rest is history.
The Angolan dance routine is both just repetitive enough to be picked up and just varied enough to tease. Videos flew around the world on TikTok, Instagram and Facebook. Like the urge to dance to “the earliest Ragtime songs” described by Ishmael Reed in his novel Mumbo Jumbo, the dance challenge, too, “jes grew”.
The gift of moving collectively
So how did it “just grow”?
“We are happy to bring the joy of dance to the whole world through this marvellous dance,” (Estamos felizes por levar a alegria da dança para o mundo inteiro atraves desta dança maravilhosa) Phenomenos do Semba declare in Portuguese on their Facebook page.
What they call “alegria da dança” (the joy of the dance) can also be read as “alegropolitics” or joy pressed out from trauma and dehumanisation. Historically, enslavement, colonialism, commodification and a continuing threat to Black life brings forth Afro-Atlantic expressive culture .
This is seen from carnivals to the viral Don’t Rush Challenge, started during coronavirus lockdowns by a group of African heritage women where each dances to a hip-hop song and uses technology to “pass” a makeup brush to another.
This gift to the world is the secret of moving collectively. Not in cookie-cutter unison but through individual response to poly-rhythmic Africanist aesthetic principles that are held together by a master-structure. Dancing in this way is resistance, incorporating kinetic and rhythmic principles that circulated initially around the Atlantic rim (including the Americas, Europe, the Caribbean and Africa). It connects and revitalises by enacting an embodied memory of resistance to enslavement.
The Jerusalema dance challenge is an example of how dance enables convivencia (living together). It is a line dance (animation in French, animação in Portuguese, animación in Spanish) that enlivens parties through simple choreography that makes people dance together. Routines involve directional movement enabled by switching of feet, with dancers turning 90 degrees to repeat the choreography. Syncopated steps create enjoyable tension, and more and more people can join as the routine repeats itself till the song ends.
Viral African line dances
Many internet-driven line dances have emerged in response to songs such as Jerusalema. Created by popular music producers in Africa, they are often operating with limited resources and responding to national music trends that also have a pan-continental appeal. Think of Ghanaian azonto, Nigerian Afro-beat; Angolan kuduro; South African house.
The dances that develop from the music start out local but can spread from country to country. Choreographies to Ghanaian azonto hits, for example, are taught by dance instructors from Accra when they’re visiting dance clubs in Cotonou in Benin – as I experienced during years of dance research in West Africa.
Videos shared via WhatsApp also enable such “urban” dance styles to jump borders. This is how a member of Phenomenos do Semba received a sample of Jerusalema from South African friends and shared it with his team. According to group leader Adilson Maiza, they loved it as soon as they heard it. To create a line dance choreography to a song from Johannesburg, these dancers from Luanda dipped freely into the vast reservoir of different African accents of dancing to Afro-beat music.
Angola’s rich dance culture
These accents include their own. Angola’s rich social dance culture has gone global through the couple dances kizomba and the more upbeat semba. A DJ will periodically break up dancing couples with a track that unites the crowd through line dance routines that gesture to the Angolan music and dance style kuduro: hyper-exaggerated, angular, dexterous, sardonic. Kuduro steps are hard. To make the routines easier to pick up, they’re mixed with generic Afro-beat dance steps.
Maiza asserts that the Jerusalema choreography mixes kuduro and Afro-beat. Others in the Angolan dance scene disagree, pointing to videos of South African pantsula and kwaito that reveal similar footwork. Master KG himself declared that what the Angolan group made viral was a South African dance style popular at celebrations. Citing him, magazine Novo Jornal observes that the Jerusalema choreography nonetheless transmits an undeniable Angolan touch. It’s what Maiza interprets as signature “ginga e banga Angolana” (Angolan sway and swag).
Ginga, banga, kizomba, semba, kuduro: all Angolan words for dance styles and attitudes that, like line dances, emerge from long circum-Atlantic conversations. Line dances criss-cross the Atlantic, complicating the line between recognition and appropriation. The Danza Kuduro dance was set to a Spanish-language song responding to a Puerto Rican hit. There was the Macarena dance (Spain and Venezuela) and the Electric Slide (US and Jamaica).
A way to build community
Instead of understanding the Jerusalema dance challenge as an intra-African phenomenon, it’s maybe more useful to understand it in terms of ongoing creolisation processes – a mixing of cultures – that spiral around the Atlantic rim. Multi-directional, unpredictable, but always innovative, creolisation is the motor of the “alegropolitics” of African-heritage music and dance. If the Angolan video popularised the South African anthem, this is a collaborative and competitive creolising phenomenon.
As Phenomenos do Semba morph effortlessly from eating together to dancing together, they draw on deep and resonant reservoirs of Afro-Atlantic survival through joy. The dancers’ hangout is the Angolan quintal or backyard, a hub of activity during long, curfewed nights of unending civil war. However, they are eating cachupa, a typical Cape Verdean dish frequently used as a symbol for creolisation.
Like the revival of line dances during the Black Lives Matter protests, Jerusalema went viral during the coronavirus pandemic because the dance challenge enacted a simple way to connect and build community: especially at a time when people were hungering for these possibilities.
A South African singer’s call, “Zuhambe nami” (join me) was realised through an Angolan dance group’s brainwave to use cachupa to demonstrate that, in Maiza’s words:
It is possible to be happy with little: we party with very little. (É possível ser feliz mesmo com pouco: com pouco fizemos a nossa festa.)
And, with just the resources of the body, the locked-down world partied too, for the duration of the dance.
Obrigada to Nikolett Hamvas, Adilson Maiza, Rui Djassi Moracén.
Being a commercial landlord in a post pandemic world poses the challenge of how to provide occupants with secure, sustainable, and flexible spaces.
Raghmah Solomon – founder, and female pioneer behind Vortex Design Solutions – uses great design to re-imagine spaces in innovative ways, making buildings more attractive to potential tenants and helping landlords win the race to fill their space.
Here Are Raghmah’s Top Tips on how to win the race to fill your space:
Speak to Your Tenants
Asking your tenants monthly for their feedback on what they love about your property and where you could improve is paramount to creating lasting relationships and retaining long-term tenants. Their feedback will give you a great idea of whether you are fulfilling your role as a landlord well and if anyone is planning to leave your building.
List All the Features of Your Building
When you list the features of your space in advertising, make sure to list them all, to give potential tenants a solid understanding of the value your space offers them. Wi-Fi facilities, parking, back-up generators, meeting rooms and how close the space is to schools, universities, and shops, all help to broaden the scope of your potential customers.
Unconventional Features Are Valuable
In general, air quality, light, and space are the three main components that tenants look for and will make your building more attractive.How you handle a maintenance request, who currently occupies the space, sustainability concerns such as LED lighting and maintaining plants to improve the building’s air quality, are all valuable features to tenants.
Speak to Your Designer
Designers often spend the most time with the client, learning their needs, their tastes, their dislikes and what they value the most in the design. They also spend time with building contractors and engineers, to make sure that all the needs of their clients are being taken care of from the beginning. The location of power outlets, the type of fire and air conditioning systems and how to redesign for maximum sustainability are a good designer's chief concerns.
Invest in Good Quality Materials
With commercial spaces now having to comply with strict sanitizing laws, it is important that any materials used can withstand regular rigorous cleaning with minimal deterioration.
Analyse Your Space
Post-Covid, all the materials chosen for a space must prioritise hygiene and sustainability. The look of the products that simulate the ‘real-deal’ surfaces, such as timber or marble, have increased in quality to such a degree, that often you would need to touch them to know the difference. They are often longer lasting and easier to clean.
Embrace Minimal Layouts
Exclude excessive décor items where dust can collect and hang art to create interest instead. Taking a simplistic approach will create a clean and calming environment that still provides visual interest.
Use Closed Cupboards
Due to our increased concern over germs and bacteria, all open shelves need to have doors to limit the settling of germs and collection of dust.
Holistically Implement Covid Protection Protocols
Sanitizing stations, touch access panels, and everyone wearing a mask must be ensured throughout the building through a collaboration between tenants and landlords. From the time the tenant enters the building, through all staircases, lobbies, and common areas up until they reach their tenancy doors, every clean building measure must be clear and standard for both parties.
As a landlord, the layout of your building has a large impact on your occupancy rate. And higher occupancy rates that are stable over a longer period are what determines a healthy bottom line. Spaces need interior fitting plans that are functional, flexible and above all, safe for all your tenants.
In many ways, running a building is like running a business and you need to constantly monitor how your decisions and tenant fit-out’s will affect the other tenants to make sound, holistic decisions to ensure the longevity of the building, its efficacy and its functionality as a whole.