Items filtered by date: Tuesday, 22 May 2018

British lawmakers want their European counterparts to quiz Facebook FB.O CEO Mark Zuckerberg about a scandal over improper use of millions of Facebook users’ data, as he will not give evidence in London himself.

Zuckerberg will be in Europe to defend the company after alleged misuse of its data by Cambridge Analytica, a British political consultancy that worked on U.S. President Donald Trump’s election campaign.

But while he will answer questions from lawmakers in Brussels on Tuesday, and is meeting French President Emmanuel Macron on Wednesday, he has so far declined to answer questions from British lawmakers, either in person or via video link.

Damian Collins, chair of the British parliament’s media committee, said on Tuesday that he believed Zuckerberg should still appear before British lawmakers.

“But if Mark Zuckerberg chooses not to address our questions directly, we are asking colleagues at the European Parliament to help us get answers - particularly on who knew what at the company, and when, about the data breach and the non-transparent use of political adverts which continue to undermine our democracy,” he said in a statement.

Last month, Facebook Chief Technical Officer Mike Schroepfer appeared before Collins’s Digital, Culture, Media and Sport Committee, which is investigating fake news.

But the lawmakers have said his testimony and subsequent written answers from the firm to follow-up questions have been inadequate.

Collins outlined deficiencies in Facebook’s answers so far in a letter to Rebecca Stimson, head of public policy at Facebook UK, which has been shared with the EU lawmakers who will quiz Zuckerberg. Collins requested a response from Facebook to his questions by June 4.

 

- REUTERS

Published in World
Ever wondered what cryptocurrency mining is, how it works and what you need to get started? This guide will teach you everything you need to know about mining cryptocurrency.

 

Read on or skip to the section you're interested in...

 

DisclaimerThere's no affiliate links or ads on this page. This guide is purely educational.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

1. What Is Cryptocurrency Mining?

The easiest way to understand cryptocurrency mining is that it isn’t mining in the traditional sense of the word.

Mining is a way of validating transactions on the blockchain.

Instead of someone at a bank or a clearing house making sure transactions are legitimate, people who run mining software (miners) do this job instead.

While someone at a bank might get paid a salary, miners are rewarded for their work in the form of cryptocurrency.


2. What Is Proof Of Work?

Miners validate transactions on the blockchain through a process known as “proof of work”.

Proof of work for a given transaction is data that is hard to replicate but easy for others to verify.

Some notable cryptocurrencies that use proof of workinclude Bitcoin, Ethereum, Bitcoin Cash, Litecoin, Dash, Monero, Ethereum Classic, Bitcoin Gold, and Dogecoin.

So how does cryptocurrency mining work in practice?

Let's break down the process for Bitcoin...


3. Example: How Mining Bitcoin Works.

 

3.1. Hashrates.

A long time ago, you could mine Bitcoin with your personal computer. However, this is no longer the case as the difficulty of mining Bitcoin has increased dramatically.

These days, you need specialized mining hardware known as application-specific integrated circuits (ASICs) to have a chance when it comes to mining Bitcoin profitably.

This is because mining Bitcoin requires a lot of computing power (hashrate) – and a personal computer, phone, or other non-ASIC simply won’t cut it.


3.2. Mining New Blocks.

Transactions on the Bitcoin network are grouped into blocks (groups of transactions).

It’s up to miners to add these blocks to the blockchain (group of blocks which acts as the record book for all Bitcoin transactions ever).

This is done by…


3.3. Calculating Hashes.

Remember what we said about needing an ASIC that has a high hashrate?

That's because the more hashrate that you have, the more hashes you can perform per second.

Hashes are guesses at the “nonce” for a given block.

 

NoteA nonce is a string of random numbers, that when found, allows a block to be added to the block before it in the blockchain.

This work – the nonce – is hard to replicate but easy to verify (since every nonce ties a new block to the block before it).

An easy way to think of this is to think of having to find the correctly shaped connecting Lego piece (nonce) to attach one Lego piece (new block) to another (previous block).

The more hashrate you have (as a percentage of the total Bitcoin network’s hashrate), the higher your chance of finding the right nonce.

The miner that finds the correct nonce adds the new block to the blockchain and is rewarded with Bitcoin for their efforts.


3.4. The Block Reward.

As stated, the miner that finds the correct nonce to add a new Bitcoin block to the blockchain gets rewarded in Bitcoin.

This “block reward” changes over time.

Initially, when Bitcoin was created by founder(s) Satoshi Nakamoto, the block reward for a single block was set at 50 BTC.

The block reward halves every 210,000 blocks.

Every block until block 210,000 had a reward of 50 BTC, whereas 210,001 and on had a reward of 25 BTC. After block 420,000, the reward decreased to 12.5 BTC per block.

Given that blocks are mined every 10 minutes or so, about 144 blocks are mined per day, which is 52,560 blocks per year.

This means that it takes about 4 years (210,000 blocks / 52,560 blocks per year = 4 years) for the block reward to halve.


3.5. Cryptocurrency Mining Limits.

While it may be tempting to jump right in and start mining cryptocurrencies like Bitcoin, you should realise that there are some limitations.

Mining and proof of work require powerful computing hardware, and a lot of energy.

In the case of Bitcoin, the computational power (hashrate) required doesn’t come cheap. A single ASIC miner can cost hundreds or even thousands of dollars. That alone places a damper on the mining dreams of many.

Not only that but as the price of Bitcoin has risen, so has the complexity of mining operations. What used to be a game for hobbyists is now a highly competitive industry.

These days, miners aren’t necessarily your average person running mining software on his laptop or even ASIC (or two).

There are large-scale mining farms with hundreds, if not thousands, of miners running simultaneously.

What does this mean for the solo miner who tries to mine Bitcoin by him or herself?

The chances of finding the correct nonce for a given block are slim-to-none. The exception would be if you invest in tons of ASICs or join a mining pool. Mining pools “pool” computing resources and share profits amongst their members.

Moreover, all of this computing requires tons of electricity, which can of course be expensive. Because of high electricity costs, Bitcoin mining, for example, is largely done in places with cheap electricity like China.

Also, unless you are mining in a naturally cool locale, such as Iceland, which also benefits from cheap geothermal and hydroelectric energy, you also need to account for cooling costs, as ASICs run hot!

Nevertheless, if you’re interested in what it takes to mine, keep reading to find out what you need to mine cryptocurrency.


4. What Do You Need to Mine Cryptocurrency?

4.1. Coin Wallet.

When you successfully mine cryptocurrency, you need a wallet for storing your block rewards.

Continuing with the example of Bitcoin, there are many types of Bitcoin wallets, such as web wallets, mobile wallets, desktop wallets, hardware wallets, and paper wallets.

Web wallets include the likes of Internet-based wallets and exchanges. You should never store large amounts of cryptocurrency on web wallets long-term as web wallets can be hacked.

Examples of web wallets include GreenAddress andCoinbase (exchange wallet).

Mobile wallets are wallets that are accessed via your phone.

While convenient, the wallet is only as safe as your phone. If your phone gets compromised, you’re out of luck.

Luckily, if you lose the mobile wallet, you can restore your cryptocurrency on another wallet using your private key(provided that the original wallet provided one).

You can also use a desktop wallet...

Desktop wallets are similar to mobile wallets except that you access them via your desktop or laptop computer.

Hardware wallets are considered to be very secure (compared to the wallets just mentioned), as your private key never leaves the device.

(Your private key gives access to your funds).

The Ledger Nano S is arguably the most popular hardware wallet and supports various cryptocurrencies including but not limited to Bitcoin, Bitcoin Cash, Bitcoin Gold, Ethereum, Ethereum Classic, Litecoin, Dogecoin, Zcash, Ripple, Dash, NEO, and Stellar.

Paper wallets are usually considered the most secure type of wallet and usually entail printing your private key on a piece of paper then storing it somewhere safe.

Paper wallets are more suited for long-term storage, when you won’t be touching your cryptocurrency for a while.

Bitaddress can be used for creating Bitcoin paper wallets.


​4.2. Mining Software.

Once you’ve picked a wallet for storing your mined cryptocurrency, you need to decide on mining software.

While mining hardware, such as Bitcoin ASICs, are responsible for performing the actual computing needed for proof of work, mining software is what connects hardware to the Bitcoin blockchain (and mining pool if you are part of one).

Software sends “work” to mining hardware and from mining hardware back to the blockchain and mining pool.

Mining software may also display various statistics like your hardware’s hashrate, fan speed, temperature, and average miner’s hashrate on the cryptocurrency’s network.


4.3. Mining Pool Membership.

As previously mentioned, users can pool their computer power together in order to form “pools”, which then split profits amongst their members.

By combining their hashrate, a pool has a higher collective hashrate, which means that it has a higher chance of finding the right nonce for a given block.

As for the individual, by joining a pool, a miner gains to benefit from more consistent (but smaller) payouts.

It's consistent because a pool finds more nonces but also smaller, because block rewards are split amongst members of the pool.


4.4. Online Exchange.

If you want to sell your mined cryptocurrency, the easiest way to do that is by joining an cryptocurrency exchange.

Popular exchanges include Coinbase (user-friendly but higher fees), Binance (cryptocurrency only), and Bitfinex.

4.5. Reliable Internet Connection.

Of course, if you want to be communicating with the blockchain in real-time, you need a fast and reliable Internet connection.


4.6. Mining Hardware.

Depending on the cryptocurrency, you need different types of mining hardware.

For Bitcoin, you’ll need an ASIC (to be anywhere near profitable).

For other cryptocurrencies, you might be able to mine using your own computer.


4.7. ​A Mining Location.

In the case of Bitcoin, ASICs run hot and can make a lot of noise.

Taking that into account, you want to find a suitable location for storing your mining rig.

Usually that means keeping your living and mining spaces separate unless you want to use your miner(s) as heating for your home.


4.8. Cooling Equipment.

Depending on how hot your mining setup gets, you might need fan(s) or other cooling equipment.


4.9. ​Knowledge.

Learning the concepts behind mining cryptocurrency is easy, but in practice it's actually quite a difficult operation.

Before going in, you should know how to mine, setup your equipment, and manage the mining process.

You’ll also need to stay on top of the latest cryptocurrency developments and habitually tinker with your setup to maximize efficiency.


​5. Benefits of Mining Cryptocurrency.

So why do people mine cryptocurrency?

Here's a few of the potential benefits (I'll come onto the disadvantages next)...

5.1. It’s Fun.

Mining cryptocurrency can be fun and rewarding for those who are passionate about cryptocurrency.

5.2. The Potential Of Cryptocurrency.

If cryptocurrency becomes more adopted by the mainstream, you, as a miner in the “early days”, stand to benefit.

The cryptocurrency you mine today might be worth a lot of money down the line or could be used instead of fiat (USD, etc.) to purchase goods and services.

But mining cryptocurrency is a risk too:

No one knows what the cryptocurrency market will do next - it could crash at any time and the market fluctuates dramatically. 

5.3. You Can Become Your Own Boss.

If you can manage to scale up your mining operation and become profitable, then you'll become your own boss. 

However, this is a difficult operation that requires a lot of skill, expertise, upfront costs and experience.

5.4. It’s a Passion.

Not everyone is mining cryptocurrency for the money. For some, mining is a passion.

For others, they truly want cryptocurrency to succeed and they're willing to help by validating transactions.


6. The Disadvantages Of Mining Cryptocurrency.

6.1. High Energy Consumption.

Mining cryptocurrency uses a lot a lot of energy. In fact, Bitcoin mining uses more energy per year than the country of Switzerland.

Obviously, this isn't really sustainable unless the source of energy is eco-friendly. There have been talks of 'green mining' but another interesting alternative is proof of stake (we'll come onto this later.)

6.2. Increasing Complexity.

While the early days of Bitcoin mining were considered a 'gold rush', mining has become exponentially more difficult.

This goes for other cryptocurrencies as well.

For example, as more Bitcoin is mined, the formula to mine another BTC will become increasingly more complicated, less rewarding and harder to crack. 

Therefore, it's becoming more time, energy and resource intensive. This is one of the reasons why mining pools are becoming more popular.

6.3. Noise Pollution.

Mining rigs are loud!

And if you're like this cryptocurrency miner, your housemates might not like the extra noise! This is often overlooked but it's still an important factor to consider.

6.4. Upfront Costs.

Mining hardware, such as ASIC chips, can be expensive, which limits the ability of some people to mine.

Before you've even begun mining, you have to be willing to spend the upfront costs. Then it can take a few months/years to recoup what you've spent.  

6.5. The Risks.

The profitability of cryptocurrency mining is largely predicated on cryptocurrency prices.

Since cryptocurrency prices are very volatile, miners could potentially go under if cryptocurrency prices were to plummet.

You should be aware that cryptocurrency prices are extremely volatile, unpredictable and prone to a market crash. 


6.6. Low Profitability.

While there are mining profitability calculators for various cryptocurrencies, these calculators merely provide estimates and aren’t guarantees of profitability.

It could take months or even years to become profitable. Plus it depends on which cryptocurrency you mine, and the currency market prices.

And because of the energy consumption of mining cryptocurrency, your profitability depends on where you're located too. 

Take a look at the chart below for example.


7. Proof Of Stake Vs Proof Of Work.

As the world of cryptocurrency has evolved, so have the strategies for mining cryptocurrency.

In fact, other models of validating transactions and coming to consensus about transaction records are becoming increasingly popular.

The most notable alternative to Proof of Work is Proof of Stake. Here's a few key differences between the two...

7.1. The Difference Between POS and POW.

While Proof of Work involves creating new blocks with work (computing), Proof of Stake involves creating new blocks with stakes (or share) in a cryptocurrency.

This means that unlike Proof Of Work, there's no block reward.

Also, Proof of Stake doesn't have miners, it has validators. And this process doesn't involve mining - instead there is minting/forging. 

Validators (Proof of Stake equivalent of miners) are 'randomly' chosen to validate the next block instead. 

However, it's not completely random:

The bigger the stake someone holds of a cryptocurrency, the more likely they'll be chosen as a validator. 

Examples of cryptocurrencies that use the Proof Of Stake model include Nav Coin, NEO and NXT.

7.2. Advantages of Proof of Stake.

Less Energy Consumption.

This is the main draw of Proof of Stake. The Proof of Work model demands huge amounts of energy to secure the network.

Proof of Stake doesn't require this, and therefore there aren't the same extreme energy costs and consumption as with Proof of Work.

Less Centralization.

The rise of mining pools, where groups of miners pool together to increase their chances of a block reward, is creating more centralization. And this goes against the ideals of cryptocurrency. 

Whereas with Proof of Stake, validators are incentivised to setup separate nodes by holding their coins. This creates more decentralisation across the network.

Incentives.

With the Proof of Stake model, validators are incentivised to hold more of their cryptocurrency. It's a way of earning more rewards 'passively'. 

More 'Wealth Distribution'.

With cryptocurrency mining, wealthier miners will benefit more because they have the resources to build huge mining farms. 

Essentially, they'll have be able to reap the benefits of economies of scale. And this means the 'smaller fish' will struggle to compete.

Whereas with Proof of Stake, larger stakeholders may be rewarded more, but smaller stakeholders are rewarded too. The distribution of wealth is more even (on average).

7.3. Disadvantages of Proof Of Stake.

The 51% Attack.

If someone came along and bought the majority of a coin's tokens, they'd be able to manipulate the blockchain and stop it from validating properly.

This is known as a '51% attack', and in theory it means validators could control the blockchain.

However, it's highly unlikely because of the large market capital required.

Every time a coin is bought on the market, the price increases. Therefore, it would become extremely expensive to get a 51% majority share.

Centralization.

With Proof Of Stake, the more tokens you own, the higher the chances of a reward.

The problem with this is that the rich gradually get richer, especially if they keep re-investing.

This leads to more centralization, as wealthier stakeholders hold more and more of the tokens.


8. FAQs About Cryptocurrency Mining.

8.1. What Cryptocurrency Is Worth Mining?

As we've discussed, mining cryptocurrency is becoming increasingly more complex and expensive.

Personally, I'd say there's no right or wrong cryptocurrency to mine - it depends on your resources, your overall goal and why you've decided to mine cryptocurrency in the first place. 

However, I'd recommend only ever mining a cryptocurrency you truly believe in.

You can compare hashrates, block times and exchanges rates between each cryptocurrency here.

8.2. Why Does Cryptocurrency Mining Use GPU?

Essentially, GPU allows cryptocurrency mining to become more efficient.

In the early days of cryptocurrency, mining could be done with very basic computing equipment.

But now it's become more complex, resource intensive and most computers don't have the processing power to complete transactions.

Graphic Processing Units (GPU) are more powerful devices, especially when compared to standard computers fitted with CPU. Therefore they're more suited to mining cryptocurrency.

8.3. How Much Can You Make Mining Cryptocurrency?

It's hard to calculate accurately but you can use a mining calculator like this to get a rough estimation.

This really comes down to your economies of scale, the type of cryptocurrency you're mining, market prices and the resources you have at the time.

8.4. What Is Cloud Mining Cryptocurrency?

With the cryptocurrency mining expenses of electricity, hardware and maintenance, cloud mining has become a popular alternative.

As a very simple explanation, cloud mining is basically like using a remote mining rig. 

People who want to invest in mining but don't want to maintain a rig, will agree a contract with a cloud miner - sharing the processing power from their data centre. The overall aim of this is to make money.

Despite this being a low maintenance option, there are risks to cloud mining such as:

  • The risk of fraud
  • Lack of control over the process
  • Contractual problems
  • The price of cryptocurrency dropping - therefore rendering your cloud mining unprofitable

8.5. How Long Will Cryptocurrency Mining Last?

This really depends on the cryptocurrency, in terms of how many coins are in circulation and how many have been mined so far.

So let's take Bitcoin for example. 

As more Bitcoin is mined, the calculations to mine more BTC will become increasingly more difficult and time-consuming.

So there are 21 million Bitcoins, and (at the end of April) there were only 4 million left to mine. The last Bitcoin is estimated to be mined by 2140.

Read More on Kingpassive

Published in Bank & Finance

Standing on the steep rocky shores of Lake Tanganyika at sunset, looking out at fishermen heading out for their nightly lamp-boat fishing trips, it’s easy to imagine this immense 32,900km2 body of water as serene and unchanging.

Located in the western branch of the great African Rift Valley it’s divided among four countries; Tanzania, the Democratic Republic of the Congo, Burundi, and Zambia. It’s one of the oldest lakes in the world, probably dating back about 10 million years.

That expanse of geological time has permitted literally hundreds of unusual species of fish and invertebrates to evolve in isolation - organisms that are unique among the world’s lakes. Every day millions of people rely on the lake’s riches. But despite being a world class reservoir of biodiversity, food and economic activity, the lake is changing rapidly and may be facing a turbulent future.

Lake Tanganyika was recently declared the “Threatened Lake of 2017” – adversely affected by human activity in the form of climate change, deforestation, overfishing and hydrocarbon exploitation.

The threats

Beginning in the late 1980s scientists studying the lake began to notice significant and concerning changes caused by human activity.

But at the time worldwide attention was focused on other African Great Lakes, particularly Lake Victoria where evidence was beginning to emerge of the enormous impact the Nile Perch – an introduced species – was having.

The problems in Tanganyika were somewhat different.

Fortunately, no major exotic species introductions have occurred up to now. Instead, evidence shows that underwater habitat degradation is taking place adjacent to hill slopes. They are being rapidly deforested – converted to agricultural lands or for urban expansion –in the fast growing population centres around the lake. This activity has led to a rapid increase in the amount of loose sand and mud being washed into the lake which is smothering the lake floor.

Danger of sediment

The biodiversity of Lake Tanganyika can be imagined like a thin bathtub ring. It hugs the shallow zones around a deep and steep bottomed lake, up to 1470m in its deepest parts. The hundreds of species that inhabit the sunlit shallows give way to a dark expanse of water lacking oxygen and, so, animal life.

This narrow strip of extraordinary biodiversity is on the front line. Eroded sediments are being carried into the lake, affecting this strip. Researchers have begun to document where the impact is being felt. They are also looking back in time by collecting sediment cores with fossils of the many endemic animals to see when the impact was first felt.

They have found that some heavily populated regions lost much of their diversity more than 150 years ago. Other regions, particularly in the more southerly past of the lake, are seeing these effects unfold only in recent decades.

Other pressures

Excess sedimentation is just one problem. Fishing pressure and climate change are also affecting the lake.

Large scale fisheries for the lake’s small sardines started in the 1950s, quickly mushrooming into a major industry. They export up to 200,000 tons of fish per year and make up a very large portion of the average person’s animal protein intake in the surrounding regions.

In recent years this fishing yield has declined dramatically. This has been partially caused by the unsustainable growth in fisheries, and exacerbated by large numbers of refugees flooding into the region because of conflicts in Rwanda, Burundi and the DRC during the 1990s.

It’s now increasingly clear that another factor has also been at play.

Starting in the early 2000s, scientists began to document that the surface waters of Lake Tanganyika were warming rapidly. This is most likely because of global climate change related to an increase in greenhouse gas emissions. This warming has had serious consequences for the lake’s fragile ecosystems.

Warming lake

Warm water is relatively light and struggles to mix with the deeper layers of the lake. This in turn keeps the vast pools of nutrients from being churned back to the surface by waves. It cuts down on the growth of floating plankton, which is what the lake’s many fish populations eat.

Scientists have been able to show that the decline in fish populations began well before the onset of commercial fishery in the 1950s. This implicates climate change and lake warming as the probable cause for much of the fishery’s long-term decline.

Unfortunately, this trend is unlikely to be reversed as long as the climate in the region continues to warm.

A related consequence of the reduction of mixing in the lake, is a continuous shallowing of the transition from the oxygenated to deoxygenated waters on the lake floor. This means there’s less of an oxygenated ring, reducing the habitat area within the bathtub ring of biodiversity from below.

As if scientists and lake managers at Lake Tanganyika didn’t have enough on their plates, a new problem has emerged: the search for oil and gas deposits.

Rift lake sediments of the type found in Lake Tanganyika are well known among geologists as reservoirs of hydrocarbons, as over millions of years vast quantities of plankton have died and settled on the lake floor.

The consequences of actual production are still unknown. But the recent record of catastrophic oil spills, for example along the Niger River Delta, highlight the critical need for very careful study and environmental planning before production proceeds in fragile Lake Tanganyika.

The biological and economic riches produced by 10 million years of evolution could lie in the balance.

 

Andrew Cohen, University Distinguished Professor Joint Professor, Geosciences and Ecology and Evolutionary Biology, University of Arizona

This article was originally published on The Conversation. Read the original article.

Published in Travel & Tourism

A one-size-fits-all approach to marketing communications does not work in Africa, or any of its 54 countries.

Yes, there is a huge sense of optimism around Africa, and we continue to find our voice, but to build on and harness the massive progress we have already made, there is a real need for African-born creativity to be recognised and respected by an international community. This means that when businesses from beyond African borders plan to launch a new brand – and a communications strategy around it – they have to recognise and work with the cultural nuances and evolutions of the particular country they are entering.

In short, a brand entering Africa needs to listen first, and speak later.

Producing the right content with a narrative true to the African consumer, and then the company, is key. And when brands get it right on the ground, the results are beyond inspiring.

We continue to see beautiful communication campaigns emerge from various African markets, rich with local insights and built on unique content and partnerships that speak to the native audience using their semantics, on their terms, about their concerns.

The visual language a brand employs is just as important, and partnering with local art directors, photographers, designers and artists with a trained eye is imperative to aesthetically interpreting the brand in the market, and across various platforms.

“Adapt or die” seems to be the communications aphorism most true to today’s Africa. A brand’s reputation and positioning in Africa is completely reliant on immersing the communication strategy in the consumer culture and buying behaviour of the people in the country, and only by understanding their pain points and pressures can brands confidently accelerate their efforts for growth within the continent.

As a strategic communications firm that counsels multinationals both in South Africa, and those with specific interest in the rest of the continent, we at FleishmanHillard believe that a strong brand launch in a new African market remains heavily reliant on smart communications support, to provide insights about the market landscape, and to build and protect the company’s reputation as it navigates uncharted waters.

If we look at brands that have succeeded in responding to market nuances, Shoprite stands out as a good example – in the process of expanding its footprint, the retailer managed to build its name as an organisation that knows and cares about the communities it operates in.

The company moved north, from South Africa, on a journey to champion food security for a number of African countries. Its first store in Lusaka, Zambia imported all merchandise including fresh produce when it opened. Locals in the country were outraged, and the company responded by changing its supply chain and distribution strategy by developing local suppliers of fresh goods where possible. Now, approximately 80% of the goods on Shoprite’s African shelves come from local sources.

There is no doubt that Shoprite had to communicate with the Zambian farmers, in some shape or form, to make them aware of this operational change. This could have been through a targeted stakeholder management process or mass reach programme via the media and social platforms. Ultimately, communications initiatives have meant that the locals know this, and by supporting the overall business objectives has been able to drive market share.

Not all brands making the move are as fortunate as Shoprite, though, and the challenge typically lies in the organisation’s approach when it enters its African market of choice. Not adequately researching and respecting the local landscape is the biggest cause of failure, so brands looking to move into an African market need to ensure that their expansion plans and associated communications strategies truly tap into the realities of where they are moving into.

The time is now, and Africa is rising. Are you keeping up?

Published in Opinion & Analysis
  1. Opinions and Analysis

Calender

« May 2018 »
Mon Tue Wed Thu Fri Sat Sun
  1 2 3 4 5 6
7 8 9 10 11 12 13
14 15 16 17 18 19 20
21 22 23 24 25 26 27
28 29 30 31