Something is brewing in South Africa Featured

Written by  Nov 16, 2017

The Toast Ale South Africa team is busy brewing up a novel plan to reduce food wastage and bring an end to hunger across South Africa. But they’ll need your help to pull it off.

Conceptualised in the UK, their already proven strategy will see surplus bread, which would otherwise be discarded, turned into craft beer. The profits of will go to Soil for Life who help build sustainable food gardens.

Now this innovative initiative is coming to South Africa. It’s driven by a passionate team of entrepreneurs with Bianca Hansen and Jaen Beelders at the helm. They already have the support of big companies like Knead Bakery, Sandwhich Baron, Hudson’s, Yuppie Chef, and League of Beers, but Toast Ale will need help from every day South Africans to make their life changing ale a reality.

By contributing to a Thundafund campaign, you can help raise the funds needed to get their first two batches of ale into production.

A R50 contribution will buy you a “high five” from the team and entry into a lucky draw to win a six-pack of Toast Pale Ale. For R100 you’ll get a thank you video and be added to the website wall of Toast Heroes.
For R50 more (R200), you’ll get a Toast Pale Ale six-pack, along with a handwritten thank you note. These will make great Christmas gifts and can be delivered at no extra cost.

Alternatively, R200 can also buy you two artisanal breads from Knead bakery that you could enjoy along with two Toast Ales. If you’re looking for an interesting night out, R250 buys you a ticket to one of two exclusive curated food and Toast beer pairing evenings to be hosted in Cape Town and Johannesburg. For R400 you’ll be able to enjoy a 12 Toast Pale Ales along with two Toast beer glasses and for R500 you can get 18 Toast beers delivered to your door anywhere in South Africa, just in time for Christmas or New Year’s.

Whether you’re male or female, serious beer enthusiasts can look forward to their own Special Edition League of Beers Mix Box and a tasting session with the man behind the League himself Rob Heyns, in Cape Town or Johannesburg, for R1200. You’ll want to snap this one up quickly as there are only five of these rewards available.

Another experience up for grabs is the "Grow to Live" curated experience by Soil for Life where you’ll learn to grow your own veggies, meet the Toast team and get a six-pack to take home, for R1500.

Add another R100 and you could get 60 Toast Pale Ales delivered to your door anywhere in South Africa, also in time for Christmas. 

Want to learn about brewing beer? R2800 buys you a brewery tour for two at Devil’s Peak Brewery in Cape Town, complete with food, drinks and some sweet merchandise.

If you’re more of a social butterfly, you can enjoy an instant party with your very own barman and 60 cold ones at R2000. Step it up and get 200 beers, your own barman and an exclusive Pioneer Award, for just R6000.

For R3500 you can literally change a life. This pays for one unemployed South African to get the training they need to build their own garden and provide food for their family. As well as providing them an opportunity to learn business skills and a platform to sell their surplus produce for an income.

More serious investors can pay R19 000 to name a batch of beer or R140 000 for the beer adventure of a lifetime, exploring Southern Africa’s brewing culture.

In a country where 13 million people go without regular meals, 33% food wastage a year by bakeries and bread manufacturers is a tough pill to swallow. Sandwich factories discard the heel and first slice of every loaf and old bread usually gets thrown away because logistically, surplus bread doesn’t always get to those who would benefit from it most.

That’s where Toast comes in. The business has partnered with local bakeries and commercial sandwich factories to take over their surplus and use it to replace one third of the malt in Toast Ale. To make sure they create a fantastic craft beer, they’ve partnered with Devils Peak Brewing Company, who have years of production and distribution experience.

Once Toast Ale is on the shelves and starts turning a profit, they’ll be sending that money straight to the non-profit organisation Soil for Life, who’ll be using it to train South Africa’s unemployed to grow their own food for their families and communities.

Besides the tangible change this will bring to the lives of many of our poorest citizens, Toast Ale’s marketing efforts will also help raise awareness around problems and solutions related to food waste.

This concept, developed by British Food Wastage campaigner and social entrepreneur Tristram Stuart, was launched with the support of celebrity chef Jamie Oliver. In 2016 it picked up a prize for Best New Beverage Concept at the 2016 World Food Innovation Awards and earlier this year it took home a 2017 (Institute of Grocery Distribution) IGD Sustainable Futures award.

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