Volkswagen is discontinuing the iconic Beetle after 80 years on the market

Sep 15, 2018
Volkswagen will stop making its iconic Beetle after nearly seven decades on the market, the German carmaker announced.
 
The first Beetles rolled off production lines in 1938. Their increasing popularity in the US in the 1960s prompted Volkswagen to build its first manufacturing plant in North America in order to meet the demand. That plant located in the state of Puebla, Mexico, is expected to make its last Beetle in July 2019.
 
The move comes as the market continues its shift toward SUVs and crossover vehicles.
 
In 1938, the first VW Beetle rolled off the Volkswagen plant's assembly line. For decades, the Beetle was the West Germans' faithful companion. Now, a new coffee table book presents personal Beetle owners' stories.
 
Over the years, the Beetle became something of a cultural icon. It's perhaps most widely recognised for its role as a racing car named “Herbie” in the 1968 Disney film “The Love Bug.” Volkswagen sold about 423,000 Beetles in the US that year.
 
Volkswagen sold roughly 15,000 Beetles in US in 2017, a signal of its diminishing audience. Independent motoring analyst John Wolkonowicz told the Los Angeles Times the current-generation Beetles mostly appealed to middle-aged women.
 
They "bought them, enjoyed them, and they're on to something else. Younger people don't know what the point is," he said.
 
 
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